Immerse Yourself in the World of Winter Festival!
As the new year arrives, Grand Rapids once again embraces the magic of the season with the return of the World of Winter festival, the largest winter festival in the U.S. From January 9 to March 1, 2026, downtown GR transforms into a glowing, art-filled winter playground designed to make the snowy months brighter, busier, and more beautiful.
Winter in Michigan can feel long and quiet, but World of Winter flips the script. With over 100 outdoor art installations, interactive displays, and family-friendly activities, the festival encourages residents and visitors alike to bundle up, head outside, and experience winter in a whole new way.
What to Expect:
- Large-scale light and ice installations throughout downtown
- Interactive activities such as Snowga, themed events, and outdoor games
- Free and accessible art experiences day and night
- A vibrant boost to local businesses as foot traffic fills the city streets
Tips for Your Visit:
- Dress warmly in layers to fully enjoy outdoor installations
- Visit after sunset to see the illuminated displays come to life
- Make multiple visits — there’s too much to see in one trip
- Support downtown shops, cafés, and restaurants during your outing
World of Winter 2026 invites everyone to experience winter, not endure it. Whether you’re exploring with friends, family, or visiting on your own, this festival transforms Grand Rapids into a dazzling celebration of art, community, and seasonal magic.
